Feb 3, 2012

Lex Albrecht is Sponsored by Nuheat


I am both grateful and sincerely proud to be able to say that I am sponsored by Nuheat for the 2012 road cycling season.

I will not forget when I first learned about Nuheat a few years ago. I had the pleasure of sitting next to Mr. John Rose, the CEO of Nuheat on a flight across the country.  He told me about Nuheat's innovative  products, company culture, and community involvement.  He shared the story of how Nuheat helped their employee Wesley build a community changing well in his native country in Africa.  He told me about his support of the Canuck Place Children's Hospice, and he spoke to me about flying the flags of Nuheat's employees' native countries in front of the Nuheat office.   John also told me about the hobby and educational allowances available to Nuheat employees intended to encourage healthy lifestyles and personal development away from the deskwork.  Learning about Nuheat's radiant flooring system and it's plethora of possible applications impressed me, but hearing about Nuheat's presence in the community and their approach towards how they treat their own employees and their unequivocal corporate culture, really had me in awe.

Check out some of the community events that Nuheat staff participate in:  Nuheat In the Community Events

Being a full time professional cyclist requires a lot of determination, commitment, and some sacrifices.  The reality is that money is extremely tight for the majority of us in the peloton, and even with a strict budget paying rent and buying groceries can be a challenge.  So why do I do it?  I love riding, I love racing, and I believe in myself.  I want to see how far I can go.  As a professional cyclist, personal sponsorship, in addition to all of the team sponsorship, makes all the difference in achieving my dreams and endeavors.  

I am both grateful and sincerely proud to be able to say that I am sponsored by Nuheat for the 2012 road cycling season.   Thank you Nuheat!

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