Modify Watches

Lex Albrecht and Modify Watches teamed up in 2014 to create a special edition LEX ALBRECHT Modify Watch collection. Check out the designs: (Ordering instructions can be found at the bottom of this page)


DESIGN 1: COEUR. JAMBES. ESPRIT.  My most motivational and powerful message.  Often times I tape a message to my bars: COEUR JAMBES ESPRIT.  In French it means, "Heart. Legs. Soul."  Every athlete knows that it's absolutely essential for these 3 elements to work together in harmony.

On the hardest days of training or in the final kilometers of a grueling stage race, sometimes a reminder helps keep all three in line... Looking at the message, I remind myself: "I have the strongest heart, the strongest legs, and the strongest spirit." then, I CRANK OUT THE WATTS.

Modify Watches: Special Edition LEX ALBRECHT design. "COEUR. JAMBES. ESPRIT.". (Heart. Legs. Soul.)  Why is the message on a SLANT!?  The message is written on an angle so that it's easy to read at a glace when my hands are on my ZIPP handlebars.  This is the coolest watch - ever.

You have to believe your heart is strong, you can't let your legs "feel tired", and your spirit must be positive and energetic.

DESIGN 2: Chic, classy, and FUN!
This watch is a fun, and chic look that totally flies for wearing "off-of-the-bike".  The tiny bike sprockets pattern that I came up with is cool, fun, and subtly "bikey".  It ties in a passion for cycling, without being gaudy.  I made a neutral colour face that will fit perfectly with any Modify Watch strap colours. I can't wait to wear this one. 


Modify Watches - LEX ALBRECHT Special Edition white model.  Subtle, chic, and fun!

TO ORDER YOUR OWN SPECIAL EDITION WATCH, VISIT MODIFY HERE