Sep 26, 2012

The Unofficial, Unsanctioned Social Media Jersey competition

A month ago, the Unofficial, Unsanctioned Social Media Jersey competition was presented to the world by cycling fans Sarah and Dan.  They raised over $3500 in prize money, all donated by supporters of womens cycling from around the world.  Over 4500 individual votes were cast over a two week period, and 11 winners were named. 

I shot high for the victory, and thanks to over 1200 votes, landed in 2nd place, next to British rider Emma Trott. 

The whole concept of the jersey is neat.  Sarah and Dan started it and the fans made it happen.  Fans donated, fans chose, and a fun new way for everyone to participate in women's pro cycling was proven successful.  Watching the poll stats was exciting, and a little healthy and friendly competition between voters and candidates made the competition fun, meaningful, and interesting for everybody. 

Apart from the bragging rights and not-to-be-turned-down-because-we-all-need-to-eat prize money, the coolest thing about the competition was its repercussions.  The amount of added visibility that every rider gained, as well as the blogs, websites, fan pages and Twitter streams everyone discovered made the U.U.S.M. Jersey competition a win-win-win situation for everyone, and their cousin, and neighbour, and... 

Second place, in the race for the world's first ever Social Media Jersey.  Yeah, I'm stoked.  Thank you everyone!

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